Inside Popty

( Est. 2026 )

Popty is an artist-led motion boutique based in South Wales, just a Welsh cake throw from the creative hubs of Cardiff and Bristol.

Our name comes from the Welsh word for oven. A place where ingredients are transformed into something greater than the sum of their parts. That's how we approach every project. Combining design, motion, storytelling and modern creative technology, we help brands, products and ideas find their distinctive visual flavour.

Whether it's a product visual, brand film, explainer or immersive experience, we believe the best work balances creativity with clarity, craft with purpose, and innovation with good taste.

Motion Made to Order® isn't just a tagline. It's our approach. Every project is carefully considered, thoughtfully crafted and built around the people it's created for.

Team

Dan Edwards

Motion Design & FX

Dan Edwards

Motion Design & FX

Dan Edwards

Motion Design & FX

Liam Fletcher

Motion Design & Creative

Liam Fletcher

Motion Design & Creative

Liam Fletcher

Motion Design & Creative

About Us

Founded by Dan Edwards and Liam Fletcher, Popty brings together more than 30 years of combined experience across motion design, animation, visual effects, production and creative technology.

Dan's background in graphic design and animation spans more than two decades, beginning with his award-nominated short film SWAG, which was screened nationally following its nomination at the British Animation Awards. Since then, he has worked across advertising, episodic content, games, VR and motion graphics for clients including Netflix, BBC, Nike, FIFA and ScottishPower.

Liam combines a background in design with an MA in Animation and VFX, bringing over a decade of experience creating visually rich work across motion design, production and animation. His portfolio includes collaborations with brands such as Microsoft, Red Bull, Coca-Cola, Blizzard Entertainment and Sky, delivering everything from high-energy campaigns to immersive visual experiences.

Working together or independently, Dan and Liam share the same commitment to thoughtful design, technical excellence and creating work that feels as good as it looks. Blending established craft with modern workflows, they help clients transform ambitious ideas into memorable visual experiences.