Supporting a Landmark Launch
Created as part of the Diablo IV Times Square anamorphic billboard campaign, this project involved the development of CGI and motion graphic elements that contributed to the final installation.
The Challenge
Assets needed to retain their visual impact while functioning within the unique perspective requirements of a large-scale anamorphic display.
Process and Outcome
Working from the wider campaign creative, a range of CGI and supporting graphic elements were developed for use throughout the installation. Particular attention was given to scale, composition, and visual clarity to ensure the assets integrated seamlessly into the final anamorphic experience.
The finished campaign transformed one of Times Square's most iconic digital billboards into an immersive showcase for Diablo IV, demonstrating how carefully crafted motion graphics and CGI can help elevate large-scale OOH experiences.
