Building a Brand with Character
The Delicious Dog Food Company was a complete brand development project, covering everything from the visual identity and packaging design through to animation and advertising content.
The challenge was to create a brand that felt distinctive, approachable, and full of personality. As a raw dog food company with a strong focus on sustainability, the packaging needed to reflect the brand's environmental values while remaining practical, cost-effective, and visually appealing
The Solution
We developed the complete visual identity for the brand, including the logo, packaging, product labels, and marketing assets. As a raw dog food company, sustainability was central to the design process, leading us to create a packaging system built around recyclable and biodegradable cardboard boxes.
To support the brand's marketing, we also created a series of animated campaigns, including a Halloween advert featuring a bespoke witch character and her canine companion. Together, the branding, packaging, and animation helped establish a distinctive and memorable identity for the company.
