Refreshingly Different
Created for TRIP CBD, this project set out to capture the brand's playful personality and vibrant visual identity through a fast-paced product animation.
The challenge was to make a simple can feel full of energy and character. Rather than relying on traditional product photography, the piece used bold colours, dynamic movement, and graphic typography to create a world that felt as refreshing as the drink itself.
Process and Outcome
This project was all about energy, colour, and creating something that felt instantly refreshing.
The soft pastel palette became the foundation for the entire piece, with lighting, motion, and typography all working together to amplify the brand's personality. Close-up product shots focused on the little details, from chilled condensation to the subtle finish of the cans, while fast transitions and playful movement kept everything feeling light and upbeat.
The final animation feels less like a traditional advert and more like a visual expression of the brand itself: calm, colourful, and full of character.
