Elegant Motion With Subtle Lighting
For Avon’s Incandessence Glow, we wanted the reveal to feel as light and uplifting as the fragrance itself. Soft petals dance through the scene, wrapping around the bottle before drifting away to leave the product centre stage. Combining elegant motion with subtle lighting and atmospheric effects, the piece captures a sense of warmth, femininity, and effortless glow… without taking itself too seriously.
Craft and Execution
The goal was to create a product reveal that felt soft, elegant, and feminine while maintaining a premium commercial look. Achieving the right balance between movement, lighting, and composition was key to ensuring the product remained the focal point throughout the animation.
Built in Maya and rendered in Redshift, the piece uses particle systems to drive the motion of the flower petals as they flow around the bottle. A soft lighting setup, combined with subtle reflections and pastel tones, was used to create a warm, luminous feel that complemented the fragrance branding. The result is a clean and graceful animation that brings the product to life through motion, light, and atmosphere.
