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Waffle & Coffee

2025

How Tasty Can We Make A Waffle Look?

Project

Waffle & Coffee

Client & Producer

R&D | Popty

Year

2025

Category

Experimental R&D

Role

Motion Design & Art Direction

The Goal Isn't Simply Realism

Sometimes the best R&D projects start with a simple question: how tasty can we make a waffle look?

This project explored the use of fluid simulations to recreate the movement of melted caramel and splashing coffee beans. The challenge wasn't just getting the fluids to behave realistically; it was making them behave unrealistically. That's one of the great strengths of CGI: the ability to bend reality in ways that would be impossible or impractical to achieve in the real world.


Technical Foundations

By pushing scale, timing, and motion beyond the limits of physics, we were able to create a more dynamic and visually appealing result, something often required in commercial work, where the goal isn't simply realism, but making the product look as irresistible and interesting as possible.