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What A Load Of Rubbish

2025

Mass consumption through a playful and whimsical lens.

Project

What A Load Of Rubbish

Client & Producer

R&D | Popty

Year

2025

Category

Experimental R&D

Role

Motion Design & Art Direction

From Order To Chaos

A fun experimental piece starting with a structured arrangement that loosens and collapses into a colourful avalanche of objects. The clean geometry gives way to motion, density, and delightful chaos, revealing an unexpected transition from precision to playful disorder.

Process and Outcome

Created using simple geometric shapes and RBD simulations in Houdini, this piece begins as a wallpaper-like arrangement before the illusion breaks down into a chaotic 3D animation. The work explores themes of mass consumption through a playful and whimsical lens.