Bold Typography & Playful Visuals
For EE's Broadband Switchers campaign, we collaborated with Prodigus London to create a vibrant series of motion graphics for broadcast, social media, and out-of-home advertising.
The challenge was to communicate broadband benefits in a way that felt energetic, memorable, and entertaining. Rather than relying on traditional product messaging, the campaign used bold typography, playful visual metaphors, and graphic interventions to transform everyday scenarios into eye-catching moments.
Process and Outcome
Working from the live-action plates, we designed and integrated all motion graphic elements throughout the campaign. From oversized typography and graphic transitions to actor cloning and compositing techniques, every element was carefully crafted to enhance the storytelling and amplify the energy of the performances.
The project offered a great opportunity to blend motion graphics with live action, creating a series of playful visual moments that worked seamlessly across multiple formats and platforms. The result was a fast-paced and highly engaging campaign that brought EE's messaging to life while maintaining a consistent visual identity across broadcast, social, and OOH executions.
