Fashion Meets Projection
Produced by Pixel Artworks for Michael Kors, this large-scale projection mapping installation transformed one of Milan's most iconic shopping destinations into an immersive brand experience.
Using light, motion, and architecture, the installation reimagined a public space as a living canvas, creating moments of discovery for visitors while extending the Michael Kors brand beyond traditional advertising.
Process and Outcome
Working as part of the wider production, motion graphic content was developed specifically for the installation, taking into account the scale, perspective, and flow of the location. Fluid abstract animations were designed to travel across the architecture and walkways, creating a sense of movement and continuity throughout the space.
The final installation transformed a busy Milanese thoroughfare into an immersive brand experience, blending fashion, technology, and public art through large-scale projection mapping.
