Crafting The Details
As part of Fortnum & Mason's festive campaign, the award-winning animation studio AKA commissioned the modelling, texturing, and look development of a range of highly detailed 3D assets, environments, and product models.
Working from physical reference items supplied by the client, including champagne bottles, teacups, gift boxes, and other signature Fortnum & Mason products, the focus was on faithfully translating real-world objects into digital assets while preserving the quality and craftsmanship of the originals.
Process and Outcome
Using detailed reference photography and real-world measurements, each asset was carefully modelled and textured to capture the subtle details that give the products their distinctive character. Particular attention was paid to materials, surface finishes, labels, packaging, and fabric textures to ensure the assets held up under close scrutiny.
Alongside the hero products, a number of interior environments and supporting props were also created to help bring the festive scenes to life. The combination of accurate modelling and carefully developed materials allowed the assets to integrate seamlessly into the final animations while maintaining the premium feel synonymous with the Fortnum & Mason brand.
