The Future in a Single Question
Pensions aren't usually the first thing people get excited about. Robots aren't usually the first thing people associate with them either.
Created for ICAEW, this project explores the future of work, automation, and retirement through a simple question that immediately grabs attention: Will robots pay your pension?
Process and Outcome
The goal was to create something visually striking without overcomplicating the message. A clean visual style, simple typography, and a carefully crafted robotic character allowed the question to take centre stage.
By stripping everything back to its essentials, the animation creates enough intrigue to pull the audience in while keeping the subject approachable and easy to digest. The result is a short piece that turns a complex financial topic into a conversation starter.
