Crafting The Energy
Produced by Prodigus London for EE, Broadband Switchers was a playful campaign designed to highlight the benefits of switching broadband providers. Working from live-action footage, the brief was to create a bold graphic language that could carry across broadcast, social media, and out-of-home formats while keeping the messaging clear, fun, and instantly recognisable.
Process and Outcome
This project was all about finding fun ways to amplify the live-action footage. Using motion graphics, compositing, animated type, and actor cloning techniques, the goal was to create moments that felt energetic, playful, and impossible to ignore.
The combination of bold colours, graphic shapes, and dynamic animation helped give the campaign its own personality while keeping the focus on the message. Seeing the work roll out across TV, social, and OOH made it especially rewarding, as the visual language held together consistently across every format.
